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Growth Marketer

Birdie wishes to hire a new Growth Marketer. If you have 4+ years of experience in Demand Gen, consider applying.
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About Birdie

Birdie is a pioneer in social innovation. Our vision is to build a society in which we all age with confidence. With a rapidly growing ageing population, overcrowded care homes and social care services under water, we’re facing a social crisis. We’re on a mission to reinvent care so that older generations can live longer, healthier and happier in their own homes, surrounded by their families and their communities. We use digital products, cutting-edge home connected devices and AI to empower the care community to deliver better, preventative care

Launched in 2017, Birdie is a team of 65 socially motivated care, health, product and tech entrepreneurs. We were nominated one of the top 10 UK startups to watch, the SME with the best culture in the UK and were featured in the 2020 Business Cloud Top 50 Start Up's list.

We are building the organisation of the future that will not only improve the lives of millions of older adults but also of our team members, our communities and will protect the environment. We demonstrate our values in everything we do. We care; we succeed together; we grow individually and strive for excellence; we are smart, brave and ambitious; and we nurture fun and a little quirkiness.

Your mission

We are looking for a Growth Manager to lead our mid-market and enterprise targeted growth approach to acquisition and retention to the 250 mid-market and enterprise accounts in the UK homecare market. You will be working within our cross-functional mid-market & enterprise squad. This means you'll be working closely with sales, customer success and content people to build and implement a targeted strategy and approach dedicated to acquiring and growing a specific set of target accounts and contacts within them.

πŸ¦Έβ€β™€οΈ How you will contribute:

  • Own our mid-market and enterprise lead generation by deploying targeted campaigns to strategic accounts
  • Research, build and prioritise target accounts based on opportunity
  • Lead the creation, implementation and execution of ABM marketing programmes and methodologies (1:1/1-2-few/...)
  • Collaborate cross-functionally with our sales team and proactively engage with sales team members to ensure strong alignment and coordination
  • Work closely with content to craft personalised messaging to deliver the right message and content to the right person in targeted accounts
  • Define and track KPIs, optimise campaigns and report on performance with data and insights
  • Run the implementation of automation, lead scoring and attribution models in ABM tools
  • Create and execute marketing plans for targeted lists of accounts in order to deepen account engagement


🀩 We'd love to hear from you if you:

  • Have 4+ years of experience in Demand Gen (with 1 focused on ABM) in B2B marketing within mid-market software/SaaS.
  • Have a proven track record of creating, executing, and optimising account-based campaigns that drove strong demand and growth.
  • Have experience working cross-functionally with Sales and Customer Success teams as well as with Content and Product Marketing teams.
  • Have experience using ABM Tools and marketing automation (we use Hubspot) to capture, track and report on leads.
  • Have a track record of implementation within the boundaries of GDPR and PECR.
  • Have strong attention to detail, project management, and time management skills.
  • Have experience working in a fast-paced, dynamic environment built around accountability and autonomy.
  • Are an exceptional communicator with strong interpersonal skills to drive and motivate a team with diverse backgrounds and skills.
  • Are highly independent and self-motivated with a hunger to learn and develop.
  • Are passionate about Growth Marketing and ABM and are constantly looking to learn and improve your skills.


πŸ™Œ People are our core strength. We are social entrepreneurs, boasting an outstanding culture (employer net promotion score of 67) with strong values (B-Corp certified). We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth:

Our salary packages are competitive and always above market average; we provide discretionary share options

🏝 Flexible

With Covid-19, we have decided to be a fully distributed team with Birdees working across the globe. As long as you're +-3h from GMT, you can work from anywhere you want. We organise quarterly in-person events and online socials to make sure you can meet up with peers. If you want to come to the office, you're most welcome of course!

🌱 L&D budget

Growth is key. You'll have a personal development budget to put towards books (e.g., free audible subscription), courses, trainings and conferences; continuous coaching within the team and with external experts

🌴 Base holiday

33 days base holiday (25 days + 8 bank holidays) + Christmas eve day off

πŸ‘©β€βš•οΈ Private health insurance

Private health insurance with Vitality that covers many physical and mental health costs

β˜€οΈ Gym and wellbeing memberships

Gym membership and numerous other wellbeing perks and discounts via Vitality

🚲 Cycle to work scheme

Birdie will buy a bike up-front and you can salary sacrifice to pay-off over the next 12-36 months

πŸ‘ΌπŸ½ Parental LeaveHighly favourable parental leave policy for any new parent (we believe we must address the gender pay gap by fostering equal parental leave policies regardless of gender)

πŸ‘΅πŸ» Pension employer contribution

Birdie contributes to your pension

β›· Frequent company socials, trips and meals

We organise many socials, quarterly retreats and annual trips (like our epic ski trips)

πŸ€— Exceptional culture

We see ourselves as social entrepreneurs shaping a new kind of organisation: caring, responsible yet fostering excellence. Read The Birdie Way to learn more.

Equal Opportunities Statement

We are an equal opportunity employer and we strive to reduce unconscious bias throughout our hiring process. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

We endeavour to embrace diversity, and promote an inclusive environment for all Birdies, and actively work towards this with our Diversity & Inclusion Committee.

If you have any questions regarding the interview process, or if you need any reasonable adjustments to be made, please don’t hesitate to contact us.

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