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College Lead

If you have 3+ years of experience in college community building, experiential marketing, event production, and partnership negotiation, Parade is looking for someone with your skillset.
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Parade is a self-expression brand. We make Creative Basics—underwear that celebrates who you are today. We believe that women’s underwear is a replenishment category that needs a mass-market challenger brand focused on delivering style and fabric innovation. Our DNA is community-first and catalyzed via mobile experiences because we know it’s the best way to find her. Parade has been honored by the Webby Awards and featured in InStyle, Nylon, Teen Vogue. Refinery29, Forbes and other publications. Parade has raised more than $6M to date from top investors such as Greycroft and Lerer Hippeau, and the founders of Warby Parker, Casper, Bonobos, and Away. In our first full year, we're on track to do $10M in revenue and sell over 750K pairs of underwear!

Parade is seeking a College Lead to develop, launch and own our college program of brand ambassadors with digital and local unique real life experiences to amplify launches and connect with our customers to drive the Parade college community. This role will report directly to the Head of Community & Affiliate.

What You’ll Do:

  • Lead strategy, development and execution of college programming that aligns with local and geographic marketing goals
  • Partner closely with Brand Partnership and Events Lead and Finance to ensure projected goals are met
  • Participate in brainstorm meetings with Brand and Growth teams to develop and pitch partner activations within events that deliver on KPIs
  • Own college gifting- product, merchandise and collateral operations
  • Manage shared internal resources and external vendors, including cross-functional teams and external agencies
  • Collaborate with design, brand, social, community and growth teams to build cohesive, multi-channel marketing & PR plans to amplify events
  • Direct communications, logistics and timelines with agencies, freelancers, logistics, programming, talent, and production for events Liaise with finance, strategy, and legal departments to process contracts and payments
  • Travel to events, college campuses, and external meetings as needed
  • Conduct experiential market research and provide recommendations for innovation
  • Compile college digital and real life event recaps and optimization suggestions 

What You’ll Bring:

  • 3+ years of experience in college community building, experiential marketing, event production, and partnership negotiation
  • Ability to multitask, anticipate project needs, prioritize deliverables, share crucial information, set and manage deadlines
  • Exceptional storytelling skills and fluency in filtering, structuring, and presenting Excellent managerial and mentorship skills - to grow, develop and retain top talent
  • Thrive in a in a fast-paced entrepreneurial environment
  • Passion for problem-solving - top down and bottom up
  • Team player who is adept at navigating and managing cross-functional teams and relationships
  • Deep knowledge of digital media

What We Value

We Play to Win 🏆 : We compete to win the race. We are here to make Parade the embodiment of excellence and we do that by becoming the best in the world at what we do.

We Move Like Water 🌊 : We’re flexible, fast, energized, and bring a blank slate approach to work every day. 

We’re Box Packers 📦 : We like being in the trenches and getting our hands dirty to make her experience with Parade great. We put in the hours because we know that’s what drives results. 

We’re Aligned & Collaborative 💚 : We strive to create alignment and we love to collaborate with one another through creating structure. 

We Spark Magic & Have Fun 🌟 : We’re optimistic and creative people. We love fun and we embrace the ride. 

Benefits + Perks

- Medical, dental, and vision insurance

- Competitive compensation, including equity

- Paid time off including Vacation PTO, Sick Leave, and Quarterly Company-wide Wellness Days

- WFH setup stipend

- Commuter benefits

- Employee discounts on Parade products

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.

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